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Digital Watermarking

Digital watermarking is the process of embedding information into digital multimedia content like image, audio, video or text such that the watermark information can be extracted later for different purposes including copy prevention and control.

Generally it is used to insert the copyright information of the data. A digital watermark can be

(a) Visible

(b) Invisible

The visible watermark generally consists of a visible message indicating the ownership of the image.

The invisible watermark can only be determined using an appropriate watermark extraction algorithm.

Generally invisible watermarking technique consists of an encoding process and a decoding process. Invisible watermarking schemes can be classified as either

(a) Robust

(b) Fragile

Robust watermarks are often used to prove ownership claims and so are generally designed to withstand common image processing tasks such as compression, cropping, scaling, filtering, contrast enhancement, printing, scanning, etc., in addition to malicious attacks aimed at removing or forging the watermark.

Fragile watermarks are designed to be distorted by the slightest changes to the image.

Image watermarking

The digital age made it easy the process of delivering content and at which the buyer can re-distribute the content which decreases the income to the seller.

Example: Images placed on the internet.

Audio watermarking

The process of embedding information into audio can be termed as audio watermarking. Same as other kinds of data audio contains a carrier for physo-acoustically hidden data.

Video watermarking

Video watermarking is the process of watermarking the sequence of video frames.

The raw frame data or the compressed data can be watermarked. Videos are nothing but the stream of individual images.

So, all image watermarking techniques can be equally applicable to video when the individual frames are treated as images.

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